Our Story

 Our team of insurance professionals provides top-flight service during each phase of our ongoing relationship with you. We can provide tailored insurance programs and be your resource to answer insurance-related questions.

Bruce Gendelman founded his agency with the goal of providing the utmost care in risk assessment, technical detail and superior insurance company relationships – all with the purpose of giving clients coverage at competitive prices. Today, more than 35 years later, our team works tirelessly to satisfy clients with risk exposures in the United States and overseas. Our commercial and personal advisors design unique and understandable insurance programs for each client.

We offer tailored insurance solutions with industry-leading personal service.
Our company has been in business for over 40 years. 

We have a staff that is knowledgeable and tenured. We can provide policy reviews for all 50 states (except Alaska.)

We are insurance carrier agnostic which gives us access to many insurance companies. This allows us to customize our proposals.

We want to be your trusted advisor for insurance related questions. 

Alexandra (Alex) DeToro is your professional local contact. She has many years of business experience and owned her own company for 15 years. She has both a B.S. and an M.B.A. from University of Wisconsin – Madison. 
Contact her at any time. M: 414-520-2539 
E: adetoro@gendelman.com 

At Gendelman, we make confidentiality and service our top priorities.
We can be reached 24/7 @ 800-845-4145 

We are a privately owned and family-run insurance agency with an underwriting center in Milwaukee and staff in Aspen, Bentonville, Birmingham, Boca Raton, Bonita Springs, Chicago, Fort Lauderdale, Houston, Jupiter, Long Island, Los Angeles, Miami, Miami Beach, Milwaukee, Naples, New York, Palm Beach, Palm Beach Gardens, Phoenix, Portland, San Francisco, Tampa, Washington D.C., Wausau and West Palm Beach