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General Capital
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General Capital
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GENERAL CAPITAL GROUP

General Capital is a leading real estate firm focused on building a portfolio of exceptional projects in established urban and suburban neighborhoods. The firm’s core business is the development, acquisitions and management of quality office, industrial, retail and residential properties, with an emphasis on build-to-suits

The firm develops or repositionsinstitutional quality assets that are typically held in the portfolio forextended periods. In selecting and executing its projects, General Capital worksclosely with tenants and municipalities to ensure that projects enhancelong-term objectives. Such cooperation often leads to repeat public-privatepartnerships and joint ventures.

General Capital excels at analyzing, understanding, and providing creativecost-effective solutions to real estate projects with complex legal, financial,environmental, and structural considerations. Our firm's partners haveextensive experience in financial underwriting, banking, credit analysis,architecture, urban design, and project management. We enjoy a deeprelationship with the City of Milwaukee. Current public-private partnershipsinclude Reed Street Yards (an urban technology research park).

General Capital’s expertise is evidenced through a 20 year plus development track record that includes more than twenty five highly structured low-income housing tax credit developments; numerous grocery stores and grocery anchored shopping centers as a preferred development team for Kroger (Roundy’s); student housing for MIAD and Fox Valley Technical College; multiple build-to-suit federal government projects in Wisconsin and Florida; and many industrial, commercial and multi-family projects. Several years ago, General Capital expanded its platform to include acquisitions of value-add developments where value can be created through optimization of operations or financing structures and/or physical property improvements.

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